Aftershave Brands List

Adidas aftershaves and fragrances have been manufactured since 1985 under license by Coty, a Paris perfumer founded in 1904 which today manages a portfolio of brands including Gucci, Burberry, Calvin Klein, Hugo Boss, Chloé, Marc Jacobs, Tiffany & Co., CoverGirl, Rimmel, Max Factor, and Sally Hansen. The first Adidas fragrance, Adidas Eau de Toilette, debuted in 1985 and today Adidas has over 60 fragrances under the Adidas brand and another 30 under affiliated brands including include Reebok, Taylor-Made, and Rockport. 

Adopted Acres was founded in 2024 by Doug & Cara Layne in Asheville Ohio, where Doug uses tallow from the family farm where they have over 1,000 acres and an Angus beef cattle herd to make his soap. Doug is a wet shaving fanatic who dreamed of making his own soaps and splashes. The fragrances are all original and in addition to Cara the couple's five children help run the show. 

Aqua Velva was introduced by the JB Williams Company in 1917, one of the oldest soap and shaving product companies in the USA. By the 1940s it became a staple of the wet shaving community and in the 1970s launched Aqua Velva Musk and Ice Sport aftershaves. 

Founded in 2017 in Ansonia, Connecticut, Ariana & Evans is the passion project of fragrance auteur Peter Charkalis, its name blending his own and his daughters’ middle names. Guided by the Japanese principle of kaizen—continuous improvement—Charkalis brings an eclectic, globe-spanning sensibility to scents that are bold, sophisticated, and delightfully unconventional...

Founded in 2013 by self-taught perfumer Will Carius in his Boston apartment, Barrister & Mann has grown into one of wet shaving’s most respected artisan houses. Known for pushing the envelope on both scent design and soap chemistry, the brand pairs original, multi-layered fragrances—often anchored in classic fougère or chypre structure—with cutting-edge bases like Omnibus, prized for its dense, slick lather and post-shave feel...

Brut was created and introduced by the French fragrance house, Faberge, in 1964. It was originally marketed as an aftershave and later expanded into deoderants, body sprays, and other grooming products...

The Castle Forbes brand was started by Lady Jinny Forbes of the Forbes Clan of Scotland in 1996 with her friend Andrew French, a professional fragrance creator. Castle Forbes in Aberdeenshire is the seat of the Forbes Clan and was completed in 1815 by James Ochanar, the 17th Lord Forbes. Today, the 23rd Lord Forbes, Malcom, lives in the castle with Jinny who converted a dairy building at the back of the estate into a perfumery....

Cella Milano was estabished by brothers Giuseppe and Piero Cella in Milan in 1899. It began life producing shave soaps using a process similar to the Marseille hot process, although with a steam boiler. The soaps were reknowned for being highly concentrated with excellent hydrating properties and became popular with barbers throughout Italy...

The Pinaud brand was started by Edouard Pinaud, a French perfumer, who opened a small shop in Paris specialzing in fine fragrances, hair tonics, and grooming products in 1810. The fragrances grew in popularity and in the 1850s Pinaud began suppling perfumes to the royal court of Napolean III...

Dana Classic Fragrances began life as The House of Dana, a perfumery in Barcelona, Spain, founded in 1932 by Javier Serra, a former executive of the Spanish perfume house Myrurgia. Early successes included Tabu (1932), Canoe (1935) and Emir (1936), which established Dana as a major fragrance house. Notably, Canoe was one of the earliest Fougères to gain popularity among men in the United States and is widely credited as being one of the first examples of the Barbershop genre...

Elysian Soaps was created by Shannon Constantine who started out in retail sales selling fragrances for L'Occcitane and Acqua di Parma. All of her scents and soaps are her own formulations where she takes inspiration from historical figures and mythology. Elysian embraces the belief that grooming products should use premium ingredients with beneficial properities and leave a conditioined feel to the skin...

Episolon was founded in Spain in 1940 by the grandfather of the current CEO, Juan Jose Julian. The company was passed down from Grandfather, to father, and now Juan Jose, who has expanded the company's offerings to include shaving and hair products...

Fine Accoutrements is the brain child and passion project of Todd Cerami, who after developing a love for wet shaving left the world of finance in 2005 to start the company. Today the fragrances are primarily homages to well-known designer fragrances...

First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits.

Floid was created in 1932 by J.B.Cendros, owner of the ""Buenos Aires"" barbership in Barcelona, Spain. It quickly gained popularity and today is an iconic fragrance among wet shaves and used in barbershops around the world. In 1984, the brand was purchased by Laboratorios Bago, a Spanish pharmaceuticals company...

Gentleman's Nod was created by Chris Christiansen in 2019. Chris is a self-taught perfumer and soap maker, who first fell in love with Wet Shaving in 2012, and after a few years in shaving industry sales decided to go it alone. After starting with a soap lab in his basement, today Gentleman's Nod operates a commercial facility in Omaha, Nebraska where all of its products are produced...

HC&C shave soaps are known for using high quality ingredients, with most taking their fragrance inspiration from well known men's colognes and perfumes...

Macduff’s Soap Company is a small-batch grooming atelier founded in 2017 and based in Edmonton, Alberta, where founder-formulator Sean Armitage channels the rugged charm of Canada’s prairies and foothills into richly nourishing shave soaps, aftershaves, and bar soaps. Named after the family’s spirited Scottish terrier, the brand pairs Alberta-sourced beef tallow and an array of luxe botanicals—goat milk, rice-bran oil, Tremella “snow mushroom” extract—with scent compositions that read like postcards from the Rockies and Badlands to produce premium soap bases...

Mennen was launched in 1878 by Frank Mennen in New Jersey who began selling medicated talcum powder. In the 1920s, Mennen expanded into aftershaves and shaving soaps and in 1931 introduced Skin Bracer aftershave...

Mondial began life as a brush manufacturer in Florence Italy. The company was started by Attilio Bagnoli in 1908 focusing on industrial brushes and over time expanded to include shaving brushes, for which they became famous...

Moon is the passion project of Melody and Zachary Kent. All of the soaps are made in their home based apothecary studio in Corralitos, California. Even the tallow is rendered by themselves from the cuttings brought home by Zachary from his job (presumably as a butcher). The company's philosophy is to source local and sustainable materials when possible and emphasizes high quality ingredients with properties which are beneficial to the skin... 

Noble Otter was founded in 2017 by Cody Wick and his wife who began making bath soaps out of their home. The company aims to create products which tell stories through its fragrance, artwork and narratives, and prides itself on using natural ingredients...

Founded in 2012 by Douglas Smythe and his partner Frances Towle, Phoenix Artisan Accoutrements has become one of the wet-shaving community’s most recognizable names. The company blends innovative soap and fragrance formulas with playful, science-fiction-inspired themes, pairing eye-catching artwork with engaging back-stories for each release...

The first Pitralon product was an EDT developed by Karl August Linger in Dresden in 1927. The product was marketed as having medicinal properties including disinfecting the skin, removing impurities, and opening blocked pores...

Proraso is one of the oldest grooming products companies in Italy. In 1948, Ludovico's son, Piero Martelli, introduced Proraso, a pre-shave cream with a Eucalypus and Mint scent infused with Menthol which quickly become popular and today is known as the iconic Proraso Green...

Razorock was founded in Canada by Joseph Abbatangelo, who in 2009 enlisted his uncle, Michael Luorio, to take a trip to Tuscany in search of alum stones for Joseph's father-in-law a retired Italian barber.The brand is known for quality at an affordable price, with many of its products sourced from local Italian artisans...

Reuzel is a brand born in the counterculture of Rotterdam in the Netherlands. The brand was launched by Leen and Bertus who owned the Schorem barbershop with a retro, rock-a-billy vibe, catering to the underground scene...

Saponoficio Varesinowas established in 1945 by Dante Bardelli in the small town of Brebbia (Varese) near the shores of Lago Maggiore in Italy. It is considered a premium brand among shave soaps and reknowned for its luxurious soap base and sophisticated fragrances...

The Shave Dad Project is an offshoot of the Shave Dad Facebook group and website founded by Jerry Plesi. The goal of the project is to colloborate with emerging soap and aftershave artisans to give them an opportunity to showcase their products. The soap bases and aftershaves are produced by the partners with Shave Dad acting as the sponsor. The fragrances used are both homages to existing well-known colognes and original scents...

Speick began as a soap introduced in 1928 in Stuttgart, Germany, by Walter Rau. His vision was to harness the legendary healing powers of the Speick plant, which was used in traditional medicine for its calming effect and benefits to digestive health. In 1959, Speick introduced an aftershave which quickly became a staple among wet shavers due to its fresh and unique scent.

Stando is an online shaving store and producer of razors and brush handles in Poland. The company was started in 2017 by Stanislow Lowicki and began selling razors in 2020. Their razors, brush handles, and stands are reknowned for high quality craftsmanship at affordable prices.

Stirling Soap was started by Roderick and Amanda Lovan in 2012 after a trip to Scotland during which they fell in love with products with natural ingredients and decided to try their hand at making natural soaps. Today, Stirling is one of the most beloved and popular brands among wet shavers due to its reputation for high quality ingredients, reasonable prices, wide variety, and excellent customer service...

Strike Gold Shave is the passion project of Frank Misa, a retired police officer and firefighter who began professionally honing straight razors in 2007 and later expanded into a full line of shave soaps, aftershaves, and eaux de parfum. The fragrance catalog blends original compositions with scents inspired by popular—and often discontinued—men’s colognes. Production has included in-house batches as well as contract manufacturing by Jennifer Marting (Mason Boutique/Decadent Bubbles) and later Monica Gillam of Van Yulay.

Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.

Talent Soap Factory is a Greenville, South Carolina–based artisan brand selling on Etsy since 2022. Led by its principal maker, Aaron (surname not publicly disclosed), the company offers a broad catalogue of distinctive, original fragrances across shaving soaps and aftershaves. Its soaps are produced in two bases—a vegan mango-butter formulation and a duck-fat (tallow) base—and the workshop is also noted for meticulously restored vintage shaving brushes.

The Goodfellas' Smile has a story similar to many of the superstars of wet shaving. The company was started by Nicola Donghi and his wife Luisa Locatelli during an economic downturn in 2010 when both found themselves out of work...

The Holy Black Trading Company is a family-owned men’s grooming brand and barbershop based in Lindenhurst, New York. Founded in 2013 by brothers Stefan and Matthew Gaudio, the company is rooted in their family’s barbering legacy, which began in their grandfather’s Brooklyn barbershop in the 1930s. Blending classic barbershop tradition with the grit of old New York, The Holy Black channels a bold aesthetic influenced by motorcycles, rock ’n’ roll, the Old West, and steampunk...

Westman Shaving was founded by Tiago Sousa in Portugal who performs all of the research, formulation, scent composition, testing, and product design with help from his wife...