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North French Broad Ave

First Line Shave

First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits. Its flagship Imperial Wagyu soap base is made with exceptionally pure Wagyu tallow and has earned particular praise for its yogurty texture and delivering exceptional hydration and slickness.

Scent Description

North French Broad Street distills the three pillars of a classic aromatic fougère, lavender, coumarin-rich tonka, and oakmoss, into an elegant framework, then adds its own twist. A generous dose of lavender introduces a soft, powdery lift, while ambergris supplies quiet warmth and depth. Sweet accents of violet, amber, myrrh, and honey pull the scent toward the barbershop realm, yet with a restraint that sets it apart from traditional standbys such as Clubman Pinaud, which often rely on hefty musk or syrupy florals. Instead, North French Broad stays airy and refined, weaving gentle spice with a measured sweetness. The result is a modern, masculine take on a timeless construct—versatile and easy to wear, day or night, in any setting.

Available For Purchase From

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Scent Strength

8

Longevity

7

Inspiration

Unique

Suitability

Date Night, Daytime, Evening, Home, Work

Scent Family

Fresh

Subtype

Aromatic, Fougere

Mentholation

Non-Menthol

Country 

USA

Price

$$$

Companion Products

Shave Soap, EDP

Skin Food

Witch Hazel, Rose Water, Glycerin, Aloe

Top Notes

Lavender, Violet, Pear, Cardamom

Heart Notes

Myrrh, Honey, Pepper, Water Notes, Brandy

Base Notes

Amber, Tonka Bean, Leather, Patchouli, Cedar, Oakmoss, Ambergris, Balsam Fir

Ingredients

Denatured Alcohol, Aloe Vera Juice, Witch Hazel Hydrosol, Rose Hydrosol, Glycerin, Fragrance Oil

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