North French Broad Ave
First Line Shave
First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits. Its flagship Imperial Wagyu soap base is made with exceptionally pure Wagyu tallow and has earned particular praise for its yogurty texture and delivering exceptional hydration and slickness.

Scent Description
North French Broad Street distills the three pillars of a classic aromatic fougère, lavender, coumarin-rich tonka, and oakmoss, into an elegant framework, then adds its own twist. A generous dose of lavender introduces a soft, powdery lift, while ambergris supplies quiet warmth and depth. Sweet accents of violet, amber, myrrh, and honey pull the scent toward the barbershop realm, yet with a restraint that sets it apart from traditional standbys such as Clubman Pinaud, which often rely on hefty musk or syrupy florals. Instead, North French Broad stays airy and refined, weaving gentle spice with a measured sweetness. The result is a modern, masculine take on a timeless construct—versatile and easy to wear, day or night, in any setting.
Available For Purchase From

Scent Strength
8
Longevity
7
Inspiration
Unique
Suitability
Date Night, Daytime, Evening, Home, Work
Scent Family
Fresh
Subtype
Aromatic, Fougere
Mentholation
Non-Menthol
Country
USA
Price
$$$
Companion Products
Shave Soap, EDP
Skin Food
Witch Hazel, Rose Water, Glycerin, Aloe
Top Notes
Lavender, Violet, Pear, Cardamom
Heart Notes
Myrrh, Honey, Pepper, Water Notes, Brandy
Base Notes
Amber, Tonka Bean, Leather, Patchouli, Cedar, Oakmoss, Ambergris, Balsam Fir
Ingredients
Denatured Alcohol, Aloe Vera Juice, Witch Hazel Hydrosol, Rose Hydrosol, Glycerin, Fragrance Oil






