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Following Seas

Subtle Art Soap

Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.

Scent Description

Following Seas channels the crisp, blue allure of classics like Bleu de Chanel and Acqua di Giò, but steers its own course. Cool aquatics lap against a heart of geranium—a rosy-mint nuance that keeps the composition brisk—while rosemary layers in fresh herbaceous depth and lavender lends a soft floral breeze. As the tide recedes, bright bergamot and grapefruit emerge, adding a juicy sparkle that feels effortlessly modern and unmistakably refined. The result is a light, gentlemanly fragrance with year-round versatility but particularly suited for summer days spent anywhere from the boardroom to the beach.

Not Available For Purchase

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Scent Strength

8

Longevity

7

Inspiration

Bleu de Chanel

Suitability

Work, Home, Date Night, Daytime, Evening

Scent Family

Woody

Subtype

Mossy Woods

Mentholation

Non-Menthol

Country 

USA

Price

$$$

Companion Products

Shave Soap

Skin Food

Witch Hazel, Vitamin E, Grapeseed Oil

Top Notes

Bergamot, Grapefruit

Heart Notes

Jasmine, Geranium, Rosemary, Lavender

Base Notes

Musk, Sandalwood, Patchouli

Ingredients

Alcohol (Denat.), Distilled Water (Aqua), Witch Hazel (Hamamelis Virginiana), Fragrance (Parfum), Grapeseed Oil (Vitis Vinifera Seed Oil), Vitamin E Oil (Tocopheryl Acetate)

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