Following Seas
Subtle Art Soap
Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.

Scent Description
Following Seas channels the crisp, blue allure of classics like Bleu de Chanel and Acqua di Giò, but steers its own course. Cool aquatics lap against a heart of geranium—a rosy-mint nuance that keeps the composition brisk—while rosemary layers in fresh herbaceous depth and lavender lends a soft floral breeze. As the tide recedes, bright bergamot and grapefruit emerge, adding a juicy sparkle that feels effortlessly modern and unmistakably refined. The result is a light, gentlemanly fragrance with year-round versatility but particularly suited for summer days spent anywhere from the boardroom to the beach.
Not Available For Purchase

Scent Strength
8
Longevity
7
Inspiration
Bleu de Chanel
Suitability
Work, Home, Date Night, Daytime, Evening
Scent Family
Woody
Subtype
Mossy Woods
Mentholation
Non-Menthol
Country
USA
Price
$$$
Companion Products
Shave Soap
Skin Food
Witch Hazel, Vitamin E, Grapeseed Oil
Top Notes
Bergamot, Grapefruit
Heart Notes
Jasmine, Geranium, Rosemary, Lavender
Base Notes
Musk, Sandalwood, Patchouli
Ingredients
Alcohol (Denat.), Distilled Water (Aqua), Witch Hazel (Hamamelis Virginiana), Fragrance (Parfum), Grapeseed Oil (Vitis Vinifera Seed Oil), Vitamin E Oil (Tocopheryl Acetate)