North French Broad Ave
First Line Shave
First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits. Its flagship Imperial Wagyu soap base is made with exceptionally pure Wagyu tallow and has earned particular praise for its yogurty texture and delivering exceptional hydration and slickness.
Scent Description
North French Broad Street distills the three pillars of a classic aromatic fougère, lavender, coumarin-rich tonka, and oakmoss, into an elegant framework, then adds its own twist. A generous dose of lavender introduces a soft, powdery lift, while ambergris supplies quiet warmth and depth. Sweet accents of violet, amber, myrrh, and honey pull the scent toward the barbershop realm, yet with a restraint that sets it apart from traditional standbys such as Clubman Pinaud, which often rely on hefty musk or syrupy florals. Instead, North French Broad stays airy and refined, weaving gentle spice with a measured sweetness. The result is a modern, masculine take on a timeless construct—versatile and easy to wear, day or night, in any setting.
Available For Purchase From
Scent Strength
7
Longevity
7
Scent Family
Fresh
Subtype
Aromatic, Fougere
Suitability
Date Night, Daytime, Evening, Home, Work
Inspiration
Unique
Country of Origin
USA
Menthol
Non-menthol
Companion Products
Splash, EDP
Base Description
The groundbreaking Imperial Wagyu base uses Wagyu beef tallow combined with a cocktail of premium butters, including shea, kokum, cupuaçu, and cocoa, to provide an ultra-moist, yogurty lather. The secret power of Wagyu is the high concentration of oleic acid, which makes for a silky texture and high slickness, effects amplified by the additions of slippery elm bark, kaolin clay, and Tussah silk. Glycerin and honey draw water into the skin, while aloe vera soothes irritation and vitamin E boosts hydration. Overall, Imperial Wagyu is an ultra-premium formulation that provides exemplary slickness, good cushion, high density, and ample stability, making for an excellent shave with a highly conditioned post-shave feel.
Lather Properties
Cushion
7
Density
8
Slickness
9
Stability
Lather Type
7
Yogurty
Base Type
Base Name
Tallow
Imperial Wagyu
Skin Food
Wagyu Tallow, Goat Milk, Aloe, Glycerin, Shea Butter, Castor Oil, Apricot Oil, Jojoba Oil, Mango Butter, Almond Oil, Meadowfoam Oil, Cupuacu Butter, Cocoa Butter, Honey, Kaolin Clay, Slippery Elm Extract, Tussah Silk, Vitamin E
Top Notes
Lavender, Violet, Pear, Cardamom
Heart Notes
Myrrh, Honey, Pepper, Water Notes, Brandy
Base Notes
Amber, Tonka Bean, Leather, Patchouli, Cedar, Oakmoss, Ambergris, Balsam Fir
IIngredients
Stearic Acid, Wagyu Beef Tallow, Goat’s Milk, Aloe Vera Juice, Glycerin, Unrefined African Shea Butter, Potassium Hydroxide, Castor Oil, Kokum Butter, Mango Butter, Apricot Oil, Jojoba Oil, Organic Meadowfoam Oil, Sweet Almond Oil, Xanthan Gum, Cupuacu Butter, Unrefined Cocoa Butter, Sodium Hydroxide, Honey, Kaolin Clay, Slippery Elm Bark, Tussah Silk, Sodium Lactate, Fragrance Oil, Vitamin E