Following Seas
Subtle Art Soap
Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.
Scent Description
Following Seas channels the crisp, blue allure of classics like Bleu de Chanel and Acqua di Giò, but steers its own course. Cool aquatics lap against a heart of geranium—a rosy-mint nuance that keeps the composition brisk—while rosemary layers in fresh herbaceous depth and lavender lends a soft floral breeze. As the tide recedes, bright bergamot and grapefruit emerge, adding a juicy sparkle that feels effortlessly modern and unmistakably refined. The result is a light, gentlemanly fragrance with year-round versatility but particularly suited for summer days spent anywhere from the boardroom to the beach.
Available For Purchase From
Scent Strength
7
Longevity
7
Scent Family
Woody
Subtype
Mossy Woods
Suitability
Work, Home, Date Night, Daytime, Evening
Inspiration
Bleu de Chanel
Country of Origin
USA
Menthol
Non-menthol
Companion Products
Splash
Base Description
The Subtle Art soap base combines three premium butters—kokum, mango, and shea—for a truly luxurious lather. Glycerin adds slickness, while the buttery base whips into a smooth, velvety, yogurt-like consistency. Kaolin clay adds a silky texture with the added benefit of being a mild exfoliant and absorbing oil. Cushion, density, and stability are all well above average, delivering a satisfying shave and excellent post-shave hydration.
Lather Properties
Cushion
7
Density
7
Slickness
7
Stability
Lather Type
6
Yogurty
Base Type
Base Name
Vegan
Subtle Art
Skin Food
Kokum Butter, Shea Butter, Glycerin, Mango Butter, Kaolin Clay
Top Notes
Bergamot, Grapefruit
Heart Notes
Jasmine, Geranium, Rosemary, Lavender
Base Notes
Musk, Sandalwood, Patchouli
IIngredients
Distilled Water (Aqua), Stearic Acid, RSPO Palm Oil (Elaeis Guineensis Oil), Potassium Hydroxide, Kokum Butter (Garcinia Indica Seed Butter), Shea Butter (Butyrospermum Parkii Fruit Butter), Fragrance (Parfum), Vegetable Glycerin, Sodium Hydroxide, Mango Butter (Mangifera Indica Seed Butter), Sodium Lactate, Kaolin Clay