House of Mammoth Acquires the Seaforth Brand

Ben Esposito, the founder of House of Mammoth, is taking over the Seaforth brand. The Seaforth brand, a revered brand originally started by Alfred McKelvy in the 1940s, was revived by Dennis from Spearhead Shaving in 2019 with the fragrances designed by Shawn Maher and soap production outsourced to Chicago Grooming. ShaveSplash.com has reached out to Ben Esposito to learn more and will hopefully be sharing a full interview about House of Mammoth, Seaforth, and his upcoming plans.

Ben Esposito writes.... Welcome all to the new home of Seaforth!

I’m excited to share that the vintage shaving brand lovingly revived by Dennis of Spearhead Shaving six years ago will continue in 2026 in the care of myself and the team behind House of Mammoth.

Dennis has done an outstanding job bringing the brand back to life, working with perfumer Shawn Maher to reimagine Seaforth! with modern, thoughtful fragrances and high quality shaving products. I’m grateful for the trust Dennis has placed in me and my team as he steps away to focus on new pursuits.

Seaforth! will continue on the same path Dennis established. The spirit of the brand, its heritage, and its commitment to quality will remain at the center of everything we do with the brand.

To ensure that continuity, Vida of Chicago Grooming Co will be producing all Seaforth! products with the same high standards you expect from both Seaforth! and House of Mammoth. We’re also glad that Shawn is already working on the next Seaforth! release, Épée.

We’re excited to relaunch this special brand in January 2026.

Bookmark the new home of Seaforth!, www.goseaforth.com, and follow us here and on Instagram at https://www.instagram.com/go.seaforth to stay in the loop.

And always, feel free to chat, ask questions! We look forward to continuing this incredible brand.

-Benjamin Esposito