Soap Brands List

Adopted Acres was founded in 2024 by Doug & Cara Layne in Asheville Ohio, where Doug uses tallow from the family farm where they have over 1,000 acres and an Angus beef cattle herd to make his soap. Doug is a wet shaving fanatic who dreamed of making his own soaps and splashes. The fragrances are all original and in addition to Cara the couple's five children help run the show. 

Founded in 2017 in Ansonia, Connecticut, Ariana & Evans is the passion project of fragrance auteur Peter Charkalis, its name blending his own and his daughters’ middle names. Guided by the Japanese principle of kaizen—continuous improvement—Charkalis brings an eclectic, globe-spanning sensibility to scents that are bold, sophisticated, and delightfully unconventional...

Founded in 2013 by self-taught perfumer Will Carius in his Boston apartment, Barrister & Mann has grown into one of wet shaving’s most respected artisan houses. Known for pushing the envelope on both scent design and soap chemistry, the brand pairs original, multi-layered fragrances—often anchored in classic fougère or chypre structure—with cutting-edge bases like Omnibus, prized for its dense, slick lather and post-shave feel...

The Castle Forbes brand was started by Lady Jinny Forbes of the Forbes Clan of Scotland in 1996 with her friend Andrew French, a professional fragrance creator. Castle Forbes in Aberdeenshire is the seat of the Forbes Clan and was completed in 1815 by James Ochanar, the 17th Lord Forbes. Today, the 23rd Lord Forbes, Malcom, lives in the castle with Jinny who converted a dairy building at the back of the estate into a perfumery....

Caswell-Massey is a storied American fragrance and grooming house founded in 1752 in Newport, Rhode Island, and is often cited as the country’s oldest continuously operating fragrance and personal-care brand. The company was founded by Scottish physician Dr. William Hunter who created its flagship scent, Number Six, introduced in 1772 and promoted as George Washington’s signature fragrance, as well as the longest continuously manufactured American fragrance.

Catie’s Bubbles is widely recognized as one of the early pioneers of the modern artisan wet shaving movement. Founded in the early 2010s by artisan soapmaker Chris Cullen in Forked River, New Jersey, the brand takes its name from his daughter Catie and grew out of a personal soap-making hobby that evolved into a full-time, professionally run business. Cullen is known for his focus on high-performance, vegan, vegetable- and fruit-based shave soaps that produce a dense, slick, and protective lather. The scent portfolio is broad and distinctive, often drawing on French-inspired themes and naming conventions, ranging from bright, modern aquatics to complex fougères and gourmand-leaning compositions, helping cement the brand’s reputation among enthusiasts as a “French-style” artisan soap house. Over time, Catie’s Bubbles has expanded  into a range of grooming products including matching aftershave splashes and lotions, eau de cologne and eau de parfum offerings, and bath and body soaps. 

D.R. Harris & Co. Ltd was established in 1790 and is one of London's oldest pharmacies, located at No. 11 St. James's Street. Over the past two centuries, this family-owned business has specialized in gentleman's bath and body products, including their renowned shaving soaps..

Elysian Soaps was created by Shannon Constantine who started out in retail sales selling fragrances for L'Occcitane and Acqua di Parma. All of her scents and soaps are her own formulations where she takes inspiration from historical figures and mythology. Elysian embraces the belief that grooming products should use premium ingredients with beneficial properities and leave a conditioined feel to the skin...

Fine Accoutrements is the brain child and passion project of Todd Cerami, who after developing a love for wet shaving left the world of finance in 2005 to start the company. Today the fragrances are primarily homages to well-known designer fragrances...

First Line Shave, founded in 2019 by paramedic and EMT Michael Riley in Florissant, Missouri, just outside St. Louis, was built around a simple mission: support the families of fallen first-responders. A portion of every sale goes to BackStoppers.org, an organization that has aided more than 200 families since 1959. The brand blends original fragrances with thoughtful homages to well-loved colognes, formulating each product with premium ingredients for standout performance and skin benefits.

Gentleman's Nod was created by Chris Christiansen in 2019. Chris is a self-taught perfumer and soap maker, who first fell in love with Wet Shaving in 2012, and after a few years in shaving industry sales decided to go it alone. After starting with a soap lab in his basement, today Gentleman's Nod operates a commercial facility in Omaha, Nebraska where all of its products are produced...

Happy Chap was founded in 2024 by Kyle Olson in Los Angeles, where he drew on his background in chemistry and entrepreneurial drive to build the brand from his garage. Kyle’s vision is to provide shaving products that equip and inspire men to be their best as husbands, fathers, brothers, and friends. His shave soap base is uncompromisingly focused on high-quality, skin-beneficial ingredients, and for his fragrances he collaborates with a local perfumer-trained friend to create distinctive, thoughtfully composed scents.

HC&C shave soaps are known for using high quality ingredients, with most taking their fragrance inspiration from well known men's colognes and perfumes...

Macduff’s Soap Company is a small-batch grooming atelier founded in 2017 and based in Edmonton, Alberta, where founder-formulator Sean Armitage channels the rugged charm of Canada’s prairies and foothills into richly nourishing shave soaps, aftershaves, and bar soaps. Named after the family’s spirited Scottish terrier, the brand pairs Alberta-sourced beef tallow and an array of luxe botanicals—goat milk, rice-bran oil, Tremella “snow mushroom” extract—with scent compositions that read like postcards from the Rockies and Badlands to produce premium soap bases...

Martin de Candre (MdC) is an insitution in the wet shaving world. Its soaps are famous not only for their beautiful scent and best-in-class lathering ability but for their incredibe usability, with each jar packing in enough soap for many more shaves than the average tub...

Mike's Natural Soaps was started by Mike Rytel in Portland, Oregon. In 2009, while still in graduate school pursuing a degree in classical philology Mike started dabbling with making soap for himself as a hobby. After sharing his soaps with family and friends, a business emerged and quickly grew until he opened his online store in 2011 and decided to pursue soapmaking fulltime...

Mondial began life as a brush manufacturer in Florence Italy. The company was started by Attilio Bagnoli in 1908 focusing on industrial brushes and over time expanded to include shaving brushes, for which they became famous...

Moon is the passion project of Melody and Zachary Kent. All of the soaps are made in their home based apothecary studio in Corralitos, California. Even the tallow is rendered by themselves from the cuttings brought home by Zachary from his job (presumably as a butcher). The company's philosophy is to source local and sustainable materials when possible and emphasizes high quality ingredients with properties which are beneficial to the skin...

Noble Otter was founded in 2017 by Cody Wick and his wife who began making bath soaps out of their home. The company aims to create products which tell stories through its fragrance, artwork and narratives, and prides itself on using natural ingredients...

Founded in 2012 by Douglas Smythe and his partner Frances Towle, Phoenix Artisan Accoutrements has become one of the wet-shaving community’s most recognizable names. The company blends innovative soap and fragrance formulas with playful, science-fiction-inspired themes, pairing eye-catching artwork with engaging back-stories for each release...

Proraso is one of the oldest grooming products companies in Italy. In 1948, Ludovico's son, Piero Martelli, introduced Proraso, a pre-shave cream with a Eucalypus and Mint scent infused with Menthol which quickly become popular and today is known as the iconic Proraso Green...

Razorock was founded in Canada by Joseph Abbatangelo, who in 2009 enlisted his uncle, Michael Luorio, to take a trip to Tuscany in search of alum stones for Joseph's father-in-law a retired Italian barber.The brand is known for quality at an affordable price, with many of its products sourced from local Italian artisans...

Saponoficio Varesinowas established in 1945 by Dante Bardelli in the small town of Brebbia (Varese) near the shores of Lago Maggiore in Italy. It is considered a premium brand among shave soaps and reknowned for its luxurious soap base and sophisticated fragrances...

The Shave Dad Project is an offshoot of the Shave Dad Facebook group and website founded by Jerry Plesi. The goal of the project is to colloborate with emerging soap and aftershave artisans to give them an opportunity to showcase their products. The soap bases and aftershaves are produced by the partners with Shave Dad acting as the sponsor. The fragrances used are both homages to existing well-known colognes and original scents...

Stando is an online shaving store and producer of razors and brush handles in Poland. The company was started in 2017 by Stanislow Lowicki and began selling razors in 2020. Their razors, brush handles, and stands are reknowned for high quality craftsmanship at affordable prices.

Stirling Soap was started by Roderick and Amanda Lovan in 2012 after a trip to Scotland during which they fell in love with products with natural ingredients and decided to try their hand at making natural soaps. Today, Stirling is one of the most beloved and popular brands among wet shavers due to its reputation for high quality ingredients, reasonable prices, wide variety, and excellent customer service...

Strike Gold Shave is the passion project of Frank Misa, a retired police officer and firefighter who began professionally honing straight razors in 2007 and later expanded into a full line of shave soaps, aftershaves, and eaux de parfum. The fragrance catalog blends original compositions with scents inspired by popular—and often discontinued—men’s colognes. Production has included in-house batches as well as contract manufacturing by Jennifer Marting (Mason Boutique/Decadent Bubbles) and later Monica Gillam of Van Yulay.

Founded in 2021 in upstate New York by U.S. Coast Guard veteran Joe Dean and his wife, Subtle Arts began as Joe’s personal search for a gentler shave to accommodate his sensitive skin. What started as home-crafted soaps for friends and family quickly blossomed into a thriving venture. Today, Subtle Arts produces a complete range of premium men’s grooming products and bath soaps, all rooted in the tradition of quality ingredients and classic wet-shaving craftsmanship.

Introduced in 1959 by Maurer & Wirtz from Stolberg Germany, today  Tabac is owned by the Dalli Group which also owns Irisch Moos, Tosca, 4711, and many others. 

Talent Soap Factory is a Greenville, South Carolina–based artisan brand selling on Etsy since 2022. Led by its principal maker, Aaron (surname not publicly disclosed), the company offers a broad catalogue of distinctive, original fragrances across shaving soaps and aftershaves. Its soaps are produced in two bases—a vegan mango-butter formulation and a duck-fat (tallow) base—and the workshop is also noted for meticulously restored vintage shaving brushes.

Taylor of Old Bond Street (TOBS) is as classic an English shave soap as you can find. Founded in 1854 by Jeremiah Taylor who opened his first barbershop on Old Bond Street in London, his first products were botanical-based hair and beard products which quickly became popular among the Victorian gentlemen.

The Goodfellas' Smile has a story similar to many of the superstars of wet shaving. The company was started by Nicola Donghi and his wife Luisa Locatelli during an economic downturn in 2010 when both found themselves out of work...

The Holy Black Trading Company is a family-owned men’s grooming brand and barbershop based in Lindenhurst, New York. Founded in 2013 by brothers Stefan and Matthew Gaudio, the company is rooted in their family’s barbering legacy, which began in their grandfather’s Brooklyn barbershop in the 1930s. Blending classic barbershop tradition with the grit of old New York, The Holy Black channels a bold aesthetic influenced by motorcycles, rock ’n’ roll, the Old West, and steampunk...

Westman Shaving was founded by Tiago Sousa in Portugal who performs all of the research, formulation, scent composition, testing, and product design with help from his wife...